Wednesday, 18 December 2013

Network security

By on 08:01
What is network security?


                                                                   




Network security consists of the provisions and policies adopted by a network administrator to prevent and monitor unauthorized access, misuse, modification, or denial of a computer network and network-accessible resources. Network security involves the authorization of access to data in a network, which is controlled by the network administrator. Users choose or are assigned an ID and password or other authenticating information that allows them access to information and programs within their authority. Network security covers a variety of computer networks, both public and private, that are used in everyday jobs conducting transactions and communications among businesses, government agencies and individuals. Networks can be private, such as within a company, and others which might be open to public access. Network security is involved in organizations, enterprises, and other types of institutions. It does as its title explains: It secures the network, as well as protecting and overseeing operations being done. The most common and simple way of protecting a network resource is by assigning it a unique name and a corresponding password.
The 5 basic things that you need to know about network security can keep your network safe and secure which is:
----------------------------------------------------------------------------------------------------
Router Security
----------------------------------------------------------------------------------------------------
Your router can be configured to cover your various IP addresses, turn off broadcasting your wireless signal, set up wireless security passwords and networks and even firewall your network. 
                                                                      

Your router is essentially the key to your network security and when properly set up will protect all of your systems from damage and access. This is the outer level of protection and can be considered the front door to your network. 
----------------------------------------------------------------------------------------------------
Firewall Security
----------------------------------------------------------------------------------------------------
Each computer on your network should be protected by firewall security. A firewall can block out intruders, hide your documents and files and even catch and destroy viruses and spyware.
                                                                                  

 Firewalls can be a disturbance to computer users but are commanding for protecting the system and there are several unremarkable firewall security programs that will run in the background and only call attention when there is a problem.
----------------------------------------------------------------------------------------------------
Cyber Security
----------------------------------------------------------------------------------------------------
There are several ways to maintain cyber security for your network. The first being firewalls and second generation firewalls for double protection. The next option is a virus and spyware program that will sweep your system and all files and downloads to protect from Trojans and other malware.
                                                                      

 You should also use your intellects to make sure that you protect sensitive personal information from being distributed on the Internet and change passwords regularly to make sure that your network is impassable. 
----------------------------------------------------------------------------------------------------
Unsecure Network Expenses
----------------------------------------------------------------------------------------------------
Your network is the hub of all computer activity and keeping it safe and sound is important for not only your information, work, and files but also for your folder. Hackers and malware can cause serious damage to your computers and cost you repair fees and even cause you to have to replace systems. Even having a simple virus removed can cause a great deal of money when you have to take your computer to a service shop. There may be some costs incurred to make your network secure but it’s much less than the cost and damage if you get hacked or infected on a network level.
----------------------------------------------------------------------------------------------------
Professional Network Security
----------------------------------------------------------------------------------------------------
Network security is nothing to take lightly. There are so many levels of protection you can enable that there is no reason for your network to ever be helpless. If you are “technically ignorant” or generally have no sign as to how to go about setting up a secure network, contact a professional who can help you get your network security set up for your home or office. Don’t take the chance of your wireless signal being stolen by random strangers who can use that “in” to get into your computers and gather information or corrupt your systems. 

Monday, 16 December 2013

Android and IOS development

By on 07:48
 What is IOS?


IOS is Apple's mobile operating system used to run the popular iPhone, iPad and iPod Touch devices. Formerly known as the iPhone OS, there are over 900,000 iOS applications available for download in the Apple app store, the most popular app store of any mobile device. iOS utilizes a multi-touch interface where simple gestures are used to operate the device, like swiping your finger across the screen to move to the next page or pinching your fingers to zoom out.
                                                              

Since its release, iOS has gone through multiple updates, with recent updates adding the ability to create folders for app icons and the ability to multi-task. The updates are generally free for iPhone and iPad users, while iPod Touch users are sometimes required to pay a nominal fee.
What is android?


Android  is a Linux-based mobile phone operating system developed by Google android is unique because Google is actively developing the platform but giving it away for free to hardware manufacturers and phone carriers who want to use Android on their devices.
                                                               

A modified version of Android is used in the Google TV, the Barnes & NobleNook eReader, the Samsung Galaxy Tab, and countless other devices. Parrot makes both a digitalphoto frame and a car stereo system powered by modified versions of Android.



As we know, Android and IOS are competing with each other for varied reasons, despite the fact that Windows sails in a different direction. Both Android and IOS are producing modern technologies that might be utilized in mobile phone appliances so it can offer a vast smartphone experience.
                                                                  

Additionally, game playing in these couple of platforms will take the operator to another level. With improvement in the scientific advancement, Android and IPhone designers are functioning head to head to deliver out the latest features in every new edition of the software. It is really to be observed that IOS has already created a unique place for its customers; Android is attempting to deal up with the quality of IOS.
----------------------------------------------------------------------------------------------------IPhone Development
----------------------------------------------------------------------------------------------------
There are enough amounts of discussion forums and various platforms for experts and starters to take out the IPhone developer inside them. Few of them are Cocos 2D, Shiva 3D, Adwhirl and Appviz. Cocos 2D is a two-dimensional gaming platform that is totally free for budding Iphone game designers. The programmers really need to be formidable in programming languages to use this program in an efficient manner. It uses C, C++, HTML-5, and Java to produce the gaming app that offers the primary necessities. This software contains internal simulation libraries together with Box 2D and Chipmunk that are used in a great number of games featured in the iPhone.
Much like Cocos 2D, Shiva 3D is effectively used for 3D iPhone games. Shiva 3D when compared to different 3D commercial engines, charges a cheaper fee. The primary negative aspect in this software is that the developer needs to download parallels used for the game development from Windows. Otherwise, Shiva 3D is an excellent platform for 3D development games. Some of the applications developed utilizing these kinds of gaming engines are Cube, Armado lite, Rhino ball and some others.
----------------------------------------------------------------------------------------------------
Android Development
----------------------------------------------------------------------------------------------------

Android is very user-friendly when compared to the Apple's operating system. It is also recognized that a path breaking innovation is going to be produced by the Android developers by making use of Flash required games into their Operating system. This is a full increase for the passionate gamers. There are four varied strategies which are to be used by the programmers depending on their needs. Each strategy includes coding that is to be changes or maintained without changes throughout the entire program. The developer requires keeping in mind that the app he comes up with needs to be compatible with the various screen resolutions which is a basic need for die hard gamers. 

The most crucial issue in the world of game development is to comprise different aspects of game like sound, video and effectiveness. The versatility of the developers is very important in order to operate in any selected platform.

Sunday, 15 December 2013

Video Editing software

By on 08:33

What is Video Editing?


Video editing is the process of manipulating and rearranging video shots to create a new work. Editing is usually considered to be one part of the post production process — other post-production tasks include titling, color correction, sound mixing, etc.

Many people use the term editing to describe all their post-production work, especially in non-professional situations. Whether or not you choose to be picky about terminology is up to you. In this tutorial we are reasonably liberal with our terminology and we use the word editing to mean any of the following:
·         Rearranging, adding and/or removing sections of video clips and/or audio clips.
·         Applying color correction, filters and other enhancements.
·         Creating transitions between clips.

Different Video Editing Products to Choose From



When you’re in the market for video editing products, you will find that there is a wide range of options available. You will find video editing software that range from free to several thousand dollars apiece.
Some video editing products are standalone features while others will be software programs for use on your computer. Before you make any decision on video editing programs, it’s advisable to try each one out and determine if it suits your preferences as well as your requirements.
----------------------------------------------------------------------------------------------------
Free Products
----------------------------------------------------------------------------------------------------
                                                                    

There are several free video editing products available for both Macs and PCs. These are decent programs that give you a foundation in the basics of video editing, but they will not be effective for more advanced or professional video editing requirements. If you don’t have any experience in prior video editing, then taking one of these free programs for a test drive will at least give you some fundamental foundations and the basic principles of video editing. The effects and features will be very limited and seem mundane.
----------------------------------------------------------------------------------------------------
Add-Ons
----------------------------------------------------------------------------------------------------
There are a number of add-on programs that can help make these free video editing products more effective, but without a more professional program, no amount of add-ons or updates will bring these beyond the level of a free software program.
----------------------------------------------------------------------------------------------------
More Professional Video Editing Products
----------------------------------------------------------------------------------------------------

If you plan on doing some professional video editing, then there are several products available to use on your computer. Adobe Video Software, Nero Software, Final Cut Pro, Corel Video Studio, Sony Vegas Digital Videos Software, and Pinnacle Digital Video Software are some of the biggest names in the business. Several of these products offer a range of packages from basic to what is considered pro. You will get more advanced editing features, effects and the ability to export video into a number of different platforms.

Each video editing professional will have his or her own opinions about which program is the best one to use. In most cases, when you are first starting out in video editing, investing in the professional line of any of these products may be a sound decision, but you will likely not take advantage of all the advanced features available in the Pro versions.
The best thing you could do is to sample each product that you are interested in. Some of these products offer free trials so that you can download them and take 15 or 30 days to try them out and see if they suit your needs. When you have the right video editing products, the process will not only be more enjoyable, but you will also create more stunning video to share with the world.



5 Tips to select the best HTML Service Provider

By on 06:40


Service provider


A service provider (SP) is a company that provides organizations with consulting, legal, real estate, education, communications, storage, processing, and many other services. Although the term service provider can refer to organizational sub-units, it is more generally used to refer to third party or outsourced suppliers, including telecommunications service providers (TSPs), application service providers (ASPs), storage service providers (SSPs), and Internet service providers (ISPs) and html service providers.
HTML service providers


Amongst numerous PSD to HTML service providers online, it becomes utterly difficult to select the best one. Each and every company claim to offer you the best services in the industry but only few are there which are worth investing.

                                                                   


Hence, one has to be very careful while selecting the services suitable to you. Below is a list of a few guidelines that would lead you to take the correct decision while choosing the best design to HTML provider.
----------------------------------------------------------------------------------------------------
 1. Strong past Records:
----------------------------------------------------------------------------------------------------
While choosing the best design to HTML services the most important and elementary step should be to check the portfolio of the service provider to know their track records. Do not be fooled to see that just because the company has huge number of clients, it’s worth spending your money here. Check the clients and the testimonial section and try to contact the clients to cross check the credibility of the company from them. Contact the retailers like Amazon or O2 to get more detailed information about the service providers and their credibility. This also enables the user to find out if the company has sufficient experience that he can hire it for his project. There are many companies that create fake portfolio to dupe customers. Therefore judge well before you finalize with the company.
----------------------------------------------------------------------------------------------------
2. Price of the Service:
----------------------------------------------------------------------------------------------------
This is the second important question that comes to mind when hiring a design to HTML service provider. However it is difficult to get the correct answer because the price is not uniform in any company. It depends on many factors like the techniques and approach of the project, the output and timely service you want. Therefore do not get swayed by the lower prices, because all low priced services might not be impressive. If you look for customized solution, it would probably cost more. Hence do not take price as an indication, instead judge well and select the best company that offer price according to the services.
----------------------------------------------------------------------------------------------------
3. Experience of the Company: 
----------------------------------------------------------------------------------------------------
Check through the previous projects to analyze the ability of the company and what you can expect from it. This does not mean that new companies cannot produce good results, but this point has to be looked into accompanied with all other points mentioned. 
----------------------------------------------------------------------------------------------------
4. Customer Services: 
----------------------------------------------------------------------------------------------------
Try to analyze the fact that if the company responds to the queries of the customers, if the communicate well with them and whether they provide with a post sales customer support. The company should offer a great support throughout the process and even after sales. 
----------------------------------------------------------------------------------------------------
5. Knock the former clients:
----------------------------------------------------------------------------------------------------
The previous clients are the best possible ways to know about the design to HTML Company. It acts as the credentials of the company. Check the validity of the testimonials by contacting them either by emailing them, or by finding their web address and phone number, and calling them up to know the details. Always check that whether the clients displayed on the website have a real experience or not.

Saturday, 14 December 2013

SEO an essential process for small business

By on 03:43

                                               

SEO plays a vital role in the business teams though it is small or else developed business community. The small business people were in need to get their position in the organic side of the search engine.

Hit for Small business through Local Search


It is more important for the small business people to concentrate more on the local search, they have certain physical locations and that will be visited by the consumers often. Local search helps the team to achieve more traffic for their site which would be more helpful in changing the direction of their business towards the optimized and a good presence in the organic search. The search engines result pages are being dominated by the branded products. When focusing on the small business people the lowered competition should be taken and then the search can be made meaningful. This covers the way for the small business to get into the organic search visibility. 
For this there are certain rules which are:

----------------------------------------------------------------------------------------------------
The lower the better
----------------------------------------------------------------------------------------------------
The above is the rule which should be practiced by the user to make their site effective. There is no specific number for the links as the back links. The lower the number of links given to the site the traffic will be good and those links should be first in their quality aspect and not only the PA and DA numbers shows the quality of the address, relevance and its trust signals.

----------------------------------------------------------------------------------------------------Removal of bad links
----------------------------------------------------------------------------------------------------

It is important to remove the bad links; it can be easily detected by evaluating the links which are inbound in the site. The links looks mostly problematic by the following factors they are:-
Ø The site where it comes from and that will be purely to provide the SEO links.
Ø The site will be looking low quality.
Ø  The content will be low quality.
Ø Like these are the major drawbacks which makes the site to go down and also the links will be considered as the bad links. The bad links can be removed easily.
----------------------------------------------------------------------------------------------------
Link building helps to improve the quality results
----------------------------------------------------------------------------------------------------

Link and the site list are subjected mainly for the approval of the site and they can be prior for the link placements. There should be a social media on every aspect of the site and that should highly increase the visitors view and also the traffic for our site. When the SMO and SEO are combined the marketing gets the hit to the top stage and there will be a sense of using the SEO techniques. These are the basic things which have to be done for the improvement of the small business terminologies. Mostly the third party services are to be involved so that we can get the links from the popular and authoritative media sites which favor the development of the site.


Friday, 13 December 2013

Smart online store marketing and design strategies

By on 20:36


Your company or retail store has just launched a state of art ecommerce website to drive your products and services sales; there are design and marketing strategies that shall help you to gain higher ratings on the search engines.

Creating online store website
Creating an online store has become trendy business venture by many business people across the world because of the millions of the growing population of online users on daily basis. 

Cashing in on the online communities can be easy but also challenging and that is why online retailer should always strive to do things in the right way. 

The design process must take into account the color scheme of your business; a lot of people already know the dominant colors of your products offline as well as the logo that you are using on them. Your online store must main the same color to main consistency. 

Do no create ecommerce websites that take ages to load because online clients might have the time to sit before the computer waiting for a page to load. Optimize your online store website such that they can be accessed on desktop, tablets, laptops and mobile phones, this kind of optimization will ensure that you serve a wide customer base irrespective of the gadget that one uses to access your ecommerce website.
When the site is fully made, you can employ search engine optimization (SEO) strategies to improve your site’s ranking on the search engines. 
----------------------------------------------------------------------------------------------------
Essential tools to include in an ecommerce website
----------------------------------------------------------------------------------------------------
                                                         

An ecommerce website can never be fully functional when you do not include order processing tools like the shopping cart. Online shoppers need a shopping cart in order to have their bought items well managed. Catalog management tools must also be included for easy of management of time and comparison of prices and quality of items on the catalog. A store’s marketing team will use catalog management tools to manage product related information including product’s Meta descriptions that would also aid in marketing of an online store online. 
----------------------------------------------------------------------------------------------------
Use multiple payment systems with your shopping cart
----------------------------------------------------------------------------------------------------

A shopping cart is a catalog management tool that allows uses to manage their online shopping. It is always advisable to use multiple payment options in order to make it easier for clients who are using different payment systems to make payments.
                                               
Do not create an online store website that limit payment options, if a client needs to use credit card or online accounts like PayPal, and Skrill, a store should provide all those choices available.
                                                         

Ensure that your online store has customer care services available so that clients or visitors to your website should get real time customer care services whenever they need them.

>>  Importance of digital marketing

Importance of digital marketing

By on 06:57

Internet plays a vital role for flourishing our business. It helps to extend our unit so as to get maximum customer support. Whatever the product may be, it will successful only if we prepare right marketing strategies. Marketing or promoting a product help us to increase the brand value. Once the brand value gets its maximum popularity, ultimately we can uplift our collars as we are successful in business. Is following traditional marketing style helps us to improve our business. I think many of them choose yes. To be honest it not appreciated as mass group of people indulge            themselves      in         next     level     of         world. 


I agree that media helps to lay a better platform. But revolution in internet led a way for the growth of social media like Facebook, twitter, linked in etc. Still social media innovations are taking place which helps to get maximum utilization when it comes to business. It is possible to target a large group of people for brand promotion. Hence almost all marketing legends started concentrating more on digital marketing which raised to its peak in short span of time. They face new challenges and opportunities each day as they are connected with the potential customers. There are many e-commerce sites for establishing good platform for online business. Moreover one of the main reasons behind the growth of digital marketing is that traditional marketing sounds more expensive. At the same time traditional marketing fails to instant reports as social media gives. Almost everyone is attracted towards creative world; much advancement are made on social media profiles which helps the target organization to check out how the campaign is performed and working in real time.
They can really experience the reach of brand among targeted group. Digital marketing mainly focuses on the internet, that’s why many people strong believe in digital marketing. A different marketing technique falls under this category.
Internet marketing involves other services like:
----------------------------------------------------------------------------------------------------
Search Engine Optimization
----------------------------------------------------------------------------------------------------
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
----------------------------------------------------------------------------------------------------
Email marketing
----------------------------------------------------------------------------------------------------
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:
·         Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
·         Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
·         Adding advertisements to email messages sent by other companies to their customers.

----------------------------------------------------------------------------------------------------
Display advertising
----------------------------------------------------------------------------------------------------
Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.
Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.
One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.

----------------------------------------------------------------------------------------------------
 Social media optimization
----------------------------------------------------------------------------------------------------
Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, Facebook and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
Marketers focus on the real time statistics as it remains as integral component of the company’s marketing strategies.
• Some advantage of using social media includes:
• Reach of new audiences along with targeted group.
• You will be identified unique and different from your competitors.
• Will help to get influence on wide range of social channels.
• Helps to create high website traffic.