Importance of digital marketing

Internet plays a vital role for flourishing our business. It helps to extend our unit so as to get maximum customer support. Whatever the product may be, it will successful only if we prepare right marketing strategies. Marketing or promoting a product help us to increase the brand value. Once the brand value gets its maximum popularity, ultimately we can uplift our collars as we are successful in business. Is following traditional marketing style helps us to improve our business. I think many of them choose yes. To be honest it not appreciated as mass group of people indulge            themselves      in         next     level     of         world. 

I agree that media helps to lay a better platform. But revolution in internet led a way for the growth of social media like Facebook, twitter, linked in etc. Still social media innovations are taking place which helps to get maximum utilization when it comes to business. It is possible to target a large group of people for brand promotion. Hence almost all marketing legends started concentrating more on digital marketing which raised to its peak in short span of time. They face new challenges and opportunities each day as they are connected with the potential customers. There are many e-commerce sites for establishing good platform for online business. Moreover one of the main reasons behind the growth of digital marketing is that traditional marketing sounds more expensive. At the same time traditional marketing fails to instant reports as social media gives. Almost everyone is attracted towards creative world; much advancement are made on social media profiles which helps the target organization to check out how the campaign is performed and working in real time.

They can really experience the reach of brand among targeted group. Digital marketing mainly focuses on the internet, that’s why many people strong believe in digital marketing. A different marketing technique falls under this category.

Internet marketing involves other services like:

----------------------------------------------------------------------------------------------------

Search Engine Optimization

----------------------------------------------------------------------------------------------------

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

----------------------------------------------------------------------------------------------------

Email marketing

----------------------------------------------------------------------------------------------------

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:

·         Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.

·         Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

·         Adding advertisements to email messages sent by other companies to their customers.

----------------------------------------------------------------------------------------------------

Display advertising

----------------------------------------------------------------------------------------------------

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.

Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.

One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.

----------------------------------------------------------------------------------------------------

 Social media optimization

----------------------------------------------------------------------------------------------------

Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, Facebook and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Marketers focus on the real time statistics as it remains as integral component of the company’s marketing strategies.

• Some advantage of using social media includes:
• Reach of new audiences along with targeted group.
• You will be identified unique and different from your competitors.
• Will help to get influence on wide range of social channels.
• Helps to create high website traffic.